Axel Hotels, the hotel chain aimed at the LGBTQIA+ community, expects to reach 32,884 bookings in its new Bilbao hotel by 2025, with an estimated occupancy rate of 85%, generating €3.7 million in its first year of operation.
Located in the heart of the city’s Old Town with views of the river, the hotel «integrates into the city’s core, combining Bilbao’s industrial essence and artistic spirit with the open design and urban spirit that characterize the brand,» according to the hotel chain.
The opening event, held last Thursday, brought together over 400 people, including representatives of the LGBTQIA+ community and local authorities such as Bilbao’s Councilor for Economic Development, Commerce, and Employment, Kontxi Claver, and the Tourism Director of the city, Mercedes Rodríguez.
Albert Olivé, CEO of Axel, mentioned that this new hotel joins Axel Hotel San Sebastián, completing the accommodation offering in the Basque Country.
«We have a presence in the two cities most chosen by tourists and local residents when traveling for leisure purposes,» he emphasized.
110 ROOMS The new Bilbao hotel features 110 rooms spread across five categories.
Axel Hotels aims to achieve an 85% occupancy rate in Bilbao by 2025, with a total of 32,884 bookings and an average ticket price of €113.88, resulting in an approximate income of €3.75 million in its first year.
Axel Hotel Bilbao offers its guests «exclusive services,» including the rooftop Skybar, a retractable pool, and a wellness club with a gym, sauna, jacuzzi, and massage services.
With this new opening, Axel Hotels now has a total of ten hotels, eight of which are located in Spain.
Furthermore, as part of its expansion plan through the franchise model, the company expects to open 20 new spaces in the next five years, strengthening its position in the hotel industry.
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