Surne Bilbao Basket and Skechers sign sponsorship agreement for basketball and urban culture in Bilbao

Bilbao, 5 de junio de 2025

Surne Bilbao Basket and Skechers have reached an agreement by which the renowned international sports footwear brand becomes the new official sponsor of the club and official partner of the Bilbao Jokoan event, which will take place from June 13 to 15 in the heart of the city.

Thanks to this alliance, Skechers reinforces its commitment to basketball and innovation, joining the great 3×3 party in Bilbao. The Arenal will host an official FIBA 3×3 competition for three days aimed at all audiences, combining sports, music, art, and urban culture. The tournament will include categories ranging from youth to Old School (over 40 years old), as well as BSR (wheelchair basketball) and an inclusive category for participants with intellectual disabilities.

During the event, Skechers, together with basketball specialist 24Segons, will develop various activations to bring the brand closer to fans, including Content Creators, product testing, gamification, and much more.

Furthermore, this partnership will also extend to the 2025-2026 season of Surne Bilbao Basket.

About Skechers USA Iberia, S.L. and SKECHERS U.S.A., Inc.

Skechers USA Iberia, S.L. is a subsidiary of Skechers U.S.A., Inc. (NYSE: SKX), a Fortune 500® company based in Southern California. Skechers designs, develops, and markets a wide range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The collections of The Comfort Technology Company® are available in 180 countries and territories through department and specialty stores, as well as directly to consumers through digital stores and approximately 5,170 retail stores owned by the Company and third parties. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, visit about.skechers.com and follow us on Facebook, Instagram, and TikTok.